The Small Business IT consulting community is a dynamic and exciting community to be active in at this time. Many different opportunities are gaining some serious momentum in this underserved marketplace in Canada. The Small Business marketplace will be the fastest-growing segment in the information technology market. Currently, approximately 97% of the businesses in Canada have five hundred employees or less, which equates to a fantastic market to specialize in.
Microsoft launched their Small Business Specialist program in the summer of 2005 at their annual partner conference. Since that time, a number of information technology consulting firms have taken advantage of this program to commence their consulting practice. The Small Business Specialist program is designed to promote Microsoft’s offerings to small businesses. It establishes SBSC members as leaders in the small business IT consulting marketplace that has been thrust into the spotlight for growth potential.
The Small Business Specialist program serves as a best resource for IT professionals to access information, promotions, partnership opportunities and assistance to service a small business oriented client base. Groups have emerged on international, national and regional levels that assist the small business specialist in obtaining not only technical but also important business assistance. In addition, each year SMB Nation brings together the small business consulting community to network, learn, share and play.
The small business opportunities consulting community has grown out of the leadership of corporations like Microsoft, SonicWALL, and Symantec. It has also grown because of people like Harry Brelsford of SMB Nation and several other leaders in the community. Their leadership has provided Small Business Specialists with additional resources to sharpen their craft long before the official launch of programs from corporations like Microsoft.
Business opportunities community is open to sharing experiences, ideas, concepts
Best practices so that emerging IT companies can seek knowledge to develop and grow. “I like focusing on a market segment where I can really get to know my clients and have a direct, tangible impact on their businesses,” claims Jeff Anderson, General Manager of Red Deer’s Bulletproof Networks, the city’s leading Small Business Specialist. Business development, however, is often overlooked by those textbook technicians who have decided to start their own businesses. Learning from others in the SBSC community allows the small business consultants like Jeff to learn two or three markets and become the expert specialist in that field in order to have the potential to gain new business clients.
New service offerings are demanding small business consultants start planning now on how to bring them to their client base. Clients today are in search of options that are evolving and they must be presented in a manner and language that they understand. Managed services, remote monitoring, software and hardware as services are starting to gain some traction in the market and as a new offering they need to be available from their SMB consultant. Small businesses want a company that they can trust. “When you and your peers are representative of 97% of the Canadian marketplace, it makes sense to be working with the very businesses that share the same concerns and deal with the same issues you do. Who better to give them the right tools to succeed?” states Elisabeth Vandervelt of Canamex International, an award winning Microsoft Small Business Specialist in Montreal.